Something we’re big on here at DHM is acknowledging not just in our set-up decks that today’s consumers are savvy, sceptical and in control, but also in our actual work too. Which means engaging them like fellow adults who know what’s what, and not like kids who might believe anything. But I doubt there are [...]

One advertiser who is ready to have an honest conversation with its target is Coventry University. In the very same underground stations where Reed is claiming that Monday is the new Friday, Coventry University is promoting itself to Londoners not by arguing that Coventry is the new London, but rather by reassuring them that it’ll [...]