One advertiser who is ready to have an honest conversation with its target is Coventry University.
In the very same underground stations where Reed is claiming that Monday is the new Friday, Coventry University is promoting itself to Londoners not by arguing that Coventry is the new London, but rather by reassuring them that it’ll only take them an hour to get back here…
Now that’s what we call non-traditional communication.
We hope it works for them.
