If you’re a football fan, you know all about the ’second season syndrome’. It’s when a club, having done well in its first season up in the Premier League, then falls away in its second to the point, in many cases, of getting relegated. Except, we learnt this week in the Guardian, it isn’t. The [...]
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How do we know what isn’t so?
February 28, 2008
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Still buzzing
February 25, 2008
back to topThe DHM team is still on a high after Friday’s news that we have been appointed by Smooth Radio to handle its creative account. It’s a great station and they’re a great client, so we couldn’t be more thrilled. What with this and the Land Securities and Gaymers wins announced earlier this month, it’s been [...]
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Search search whoever you may be
February 18, 2008
back to topA lot of people moan on about how Britain no longer leads the world in anything. Well, here’s proof just how wrong they are. According to data attributed to 2006 Google Trends, the city that leads the world for undertaking internet searches for pornography is none other than our very own Birmingham. While within these [...]
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The man hears what he wants to hear…
February 15, 2008
back to topFaith in research was swiftly restored for at least one of us though, after we saw the results of a rather unusual survey conducted by a company called onepoll.com. Apparently, they asked 1000 British women which mens’ names most, and least, set up great expectations concerning how well-endowed its owner was likely to be. And [...]
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The enemy within
February 14, 2008
back to topThe Dye Holloway Murray team were guests at some research on Tuesday night when some new positioning concepts were tested. Sitting there and listening, it dawned on us for the first time that the real danger in creative development research these days is that the underlying assumption upon which its use has always been based [...]
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Love is all around us. Sadly.
February 13, 2008
back to topAnyone else out there looking for relief from Match.com’s ‘Cupid and Fate’ ad blitz? If you’re a regular London Underground user the OTS numbers must be up in the high three figures by now…
