Came across this piece of through-the-line messaging recently at Norwich station… And ever since, I’ve been pondering the positioning line, ‘No. 1 in America’. (Though have taken breaks to think about other things.) Normally claims around being a foreign country’s biggest brand are used when that country has a global reputation for the product in [...]

From yesterday’s reporting of the Darwin trial… “John Darwin, who once boasted to a relative that he would be a millionaire by the age of 50, had unsuccessfully attempted a range of money-making enterprises, from breeding snails to playing the stock market…” Breeding snails? Where’s the big money-making opportunity in breeding snails? There are two [...]

I’m calling time on the corporate ‘passion’ thing. You know, the ‘at blah, we’re not just involved in welding – we’re passionate about it’ schtick. Since Microsoft kicked it all off with ‘your potential, our passion’ it’s become almost a self-imposed corporate mandate to regularly reassure anxious consumers that it’s not just making a product, [...]