While we’re on the subject of Magners, I confess myself to be baffled by their latest campaign.
I thought that the burning issues currently exercising the collective mind were things like the collapse of the global economy, the avarice of our parliamentary representatives and why Arsenal won’t ever spend decent money on central defenders.
But apparently not.
What’s really getting us all riled up this summer, it seems, is the disappointment caused by cider manufacturers’ sneaky habit of adding other types of fruit into their pear cider blends…
Must admit that this whole pear purity crisis had passed me by. (Where have I been?)
But it’s giving me a warm feeling to know that those good people at Magners have put the whole thing to bed.
Bless them for so elegantly solving a problem I didn’t even know I had.
Obviously people who know how to get things done.
Any chance they could give Arsene Wenger a call?
