Which book do you reckon boasts the lowest ratio of copies read to copies bought? My pick has got to be Chris Anderson’s ‘The Long Tail’. I’ve never met anyone in marketing who doesn’t claim to have a copy kicking about somewhere. Nor have I met anyone who’s credibly demonstrated that they actually read the [...]

Summer advertising is all around us: upbeat, colourful and oh so happy. As it is every year. And given the yearning for some escapist relief after months of malaise, this season’s batch is shaping up to be sunnier than ever. Which is probably why this poster keeps making me smile… Since their debut album came [...]