Murmurs would like to congratulate our old DDB chum Nick ’21st Century’ Fox on his bravura performance this morning on BBC news. This whole on-line advertising mallarkey can be awfully tricky to get one’s head around, so how refreshing it must have been for the huddled masses to finally hear an expert explain the whole [...]
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Cometh the hour, cometh the man
September 30, 2009
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Are you sure you’re being different?
September 29, 2009
back to topThere’s been a lot of talk about the house campaign we’ve been running in Campaign, which is great. One comment that keeps coming up is, ‘why do something as traditional as a print dps? Why not do something different, in non-traditional media?’ So here’s why. We felt that, right now, nothing could be as different [...]
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Hats off to M&C
September 24, 2009
back to topAt DHM we love honest advertising. We think there were more good taglines presented in ‘Crazy People’ than in your average high profile creative pitch. And that ‘consumer empowerment’ will only have been officially recognised when marketers stop trying to bullshit people and start talking on the level. So we’re green with envy over M&C [...]
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Humbug Exposed
September 18, 2009
back to topI just read that the Duchy Originals brand is in deep trouble, with annual profits down from £1.53 million to an anaemic £57,400. Most would probably put that down to belt-tightening in an economic downturn. Not I. I blame the organic humbug. When I first saw the product extension a few months ago I was [...]
