The definitive proof that digital has taken over?
The website has replaced the advertising campaign as the official internal whipping boy.
Seems at every offsite I go to now, the great uniting topic is dissatisfaction with the current website.
It’s not always clear what exactly is wrong with it or how much it could realistically do, but the one thing everyone agrees on is that it could do more.
Advancing a belief that your site might be OK as is has become the 3.0 of corporate faux pas, an irredeemable revelation of digital complacency and limited vision.
Hell, we wouldn’t even dare think it.
Doubt even the Worldwide Association of Satisfactory Websites would.
For more on this, go to www.itccouldsurelydomore.com