Fresh breath. Check. Cold-Sore free. Check. Got that spinach out of your teeth. Check. Chewy in your back pocket.Check. Looks like you’re all set. Remember, no-one likes a biter. The Newburgh Street Mistletoe is now up and open for action.

I can see the commercial sense in Accenture dumping Tiger Woods. But it’s a shame creatively. The idea was just about to get interesting. At launch, ‘go on, be a Tiger‘ was pretty anodyne, exhorting expected corporate virtues like courage and the will to win. Which wave slave worth his salt wouldn’t expect to be [...]

Saw this on the tube this morning… So… Brilliantly subversive, ironic even, challenge to stale placement conventions? Or complete failure to communicate between creative and media agencies?

A friend sent me an e-mail yesterday, recommending an ‘optimism workshop’ run by a mate of his; ‘could be another tough economic year, optimism training could be helpful‘… that sort of thing. It’s had the same effect on me as French exchange student Sebastien’s infamous critique of new blackcurrant flavour had on Ray Gardner, Spokesperson [...]