There are a lot of different aspects to doing marketing right in the new digital age. One is obviously engaging consumers in the channels, such as social media, that are newly relevant to them. And in the main, adland seems to be embracing this. Another is to accept that these now empowered consumers are no [...]

With our new Google/Cloud e-mail thingy, when you delete a junk mail this message pops up… As a euphemism it takes some beating. And it’s a phrase I might add to my personal repertoire. Just imagine the joy of bringing a vexing encounter to a swift end with a curt, ‘this conversation has been moved [...]

This was noted Harvard biologist E.O. Wilson’s pithy verdict on Marxism. And it popped into my mind recently when musing on the continuing rude health of hyperbole and exaggeration in marketing communications. The internet age, with its transparency and open access to the real state of things was supposed to bring an end to this [...]

The ‘Dry Day’ celebrations in Bristol on Friday night went swimmingly. The advertising got great coverage across the city… The Miners Arms in Bedminster Down (Dry Day HQ) scrubbed up nicely for the occasion… And the heroic facebook group leaders were all there, including its Chairman, Tony Wilkins. (Who also won the raffle for Blackthorn [...]

Quite enough blogwidth has been taken up already by the Shawcross: Ramsey incident without murmurs now steaming in late with studs showing. But we do feel compelled to offer one calm observation. Within minutes of the fateful challenge we were being reassured that there just couldn’t have been any intent behind it because Ryan Shawcross [...]