“Only the farmers have won. They remain forever. They are like the land itself. You helped rid them of Calvera, the way a strong wind helps rid them of…

One Monday afternoon sometime in 2001 I found myself sitting in a tracking study presentation in Waltham, Massachusetts. The atmosphere was tense, as the researcher was about to reveal the latest twists and turns in the battle for top spot among internet ‘portals’. Had Yahoo’s recent advertising burst paid off in terms of unaided awareness? [...]

Helpful new evidence for those trying to persuade their clients that only bold outdoor/window display messaging will get noticed… As talking/texting/e-mailing while walking becomes the norm, psychologists at Western Washington University wanted to better understand the effect that doing so has on people’s awareness and observation of what’s happening around them. So they employed a [...]