Helpful new evidence for those trying to persuade their clients that only bold outdoor/window display messaging will get noticed…
As talking/texting/e-mailing while walking becomes the norm, psychologists at Western Washington University wanted to better understand the effect that doing so has on people’s awareness and observation of what’s happening around them.
So they employed a brightly coloured clown on a unicycle to ride up and down all day past pedestrians who were simultaneously engaged on their mobile, and then asked them whether they had noticed the clown.
75% had not.
If people won’t notice a living, breathing, unicycling clown, what chance is there of them noticing your brand message, unless it’s seriously engaging or entertaining?!
