Back in 2002, I produced a campaign for Adnams beers,
called ‘beer from the coast’.
It worked very well for them, positioning them as the coastal brewer.
Last year we started working with Adnams again…
They now run nearly a hundred pubs, have a collection of hotels and a chain of shops, produce a gin and a rum and, of course, still brew their beers.
But instead of the handful of beers they produced back then, they now produce over twenty.
With such a range they needed a unifying voice.
A voice that would hold together all communications, whether it was thanking someone for staying, suggesting a new beer or telling you about their super ethical policy for waste disposal.
Adnams is a very progressive brand.
They are innovative, community spirited and very green.
(Not in a naive way).
But aside from that, they are just very nice, decent, positive people.
They once asked us to create a poster asking people ‘not to drink too much, it’s dangerous’.
Here is the first work in their new voice.
