After how many years does continuing to display a ‘pub of the year’ award plaque outside your premises give off the opposite signal?
Not sure exactly.
But it’s got to be a good many fewer than 40, hasn’t it?
I mean, imagine what might have made a great pub in 1971…
Serving both Double Diamond and Skol on draught?
Keeping the cigarette vending machine well stocked and the ashtrays clean?
Offering the full gamut of food choices, from pickled onions to Smith’s salt n’ shake?
Not too relevant to the discerning pub-goer of today, really.
Still, hats off to them for still being in business.
Bet Campaign’s 1971 ‘Agency of the Year’ isn’t…