27/05/09Sh*t brand no historyJust a bunch of lemmings, aren’t we? When the economy was va va voom it was all about being new, and history was bunk. Now it’s in the toilet, with even venerable names going belly up, every advertiser in Britain seems to be lining up to reassure us how long it’s been around. Selfridges’ celebration of its 100 year birthday felt fair enough…  But is anyone beyond Unilever Towers really up for celebrating that Persil has also been around that long?
 Applauding yourself for reaching the neither here nor there milestone of 125 starts to feel a bit like bandwagon following…  …while Sainsbury’s attempted one-upmanship riposte completely jumps the shark…  Who the hell, apart from darts players, cares about 140 as a number? Where will this fad end? Or is there one out there bold enough to swim against the tide and flaunt its youth? Back to top | Permalink | 1 commentComments, Pingbacks:
Comment from: Dominic 25/08/09 12:07pm · http://www.india-insights.co.uk
Great post. Current obsession with nostalgia is driving me crazy. At a time when brands, organisations, countries etc etc need to be looking forward - reshaping, redefining and rethinking it seems many just want to look backwards. Sadly it appears to chime with the public.
Dominic
Leave a comment:
|