24/09/09Hats off to M&CAt DHM we love honest advertising. We think there were more good taglines presented in ‘Crazy People’ than in your average high profile creative pitch. And that ‘consumer empowerment’ will only have been officially recognised when marketers stop trying to bullshit people and start talking on the level. So we’re green with envy over M&C Saatchi’s brilliant new campaign for Dixons.co.uk…
 It manages to simultaneously be irresistibly candid about two different truths; how many of us are starting to get knowledge from one place and then the product from another, and what we really feel about Dixons and its place in the world.  It probably won’t make people feel warmer towards Dixons - but people who prioritise warmth are probably the ones who would buy it from the friendly retailer anyway. What I think it will do is make the people who might have wanted to shop at Dixons but had worried about it appearing naff will now feel that doing so would be the sign of a sharp, savvy consumer. Well done guys. Hope it works for you and a brave client. Back to top | Permalink | 1 commentComments, Pingbacks:Leave a comment:
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